In only a few years of his short life Ilio has left a very personal and permanent mark within the branding of many Italian companies, from Autobianchi to Lagostina, Superga to Boffi Kitchens, from the bitter Giuliani medicine to the Recordati pharmaceutics; from the series of books for the Lerici publishing to Pirelli’s projects, Innocenti, Total and moreover in the brand identity of minor companies that have gifted their clients unforgettable calendars, printed books and many advertising pages full of poetry. A double journey of strict graphic research and ironic and clever communicative language is what characterized his life.
Below: Video by Luca Negri made on the occasion of the exhibition "Ilio Negri left his mark, Merate 2023"