It isn’t easy, as sons, to celebrate a “father of graphic design”. Paolo Jannacci wrote of his: “Many people call him genius. In reality he is a father”. For this reason, I chose a Jannacci’s song to accompany the images of Ilio Negri’s graphic and help us bring to life the atmosphere of that naïve and resourceful, poor and optimistic Italy that now has disappeared.
Luca Negri